Module 1: Research behind and Programme Structure

In this course you will be introduced to the findings that lead to the development of this new Stakeholder Management & Insights Selling approach. You will be introduced to what’s happening on the B2B sales and customer side, get an overview of the different sales profiles, what it means to be a Challenger, and how stakeholder groups have evolved in recent years.

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Enrolled: 1 student
Duration: 45 min
Lectures: 39