Challenger Selling – Module 3 – Tailor

In this course you’ll be introduced to the second discipline “Tailor” in the Challenger Selling approach. What does it mean to tailor for resonance, and who do you need to tailor to? You’ll get to know the “new physics of sales”, why stakeholders are so important, the 4 layers of tailoring, and why you should consider using a Tailoring Tool for mapping customer outcomes.


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Enrolled: 12 students
Duration: 30
Lectures: 19
Video: 6 min.
Level: Intermediate