Challenger Selling – Module 2 – Teach

In this course you’ll be introduced to the first discipline “Teach” in the Challenger Selling approach. What does it mean to teach a customer, and how is the communication different from a traditional sales dialogue with the customer? You’ll get to know the 4 principles of Commercial Teaching, and the 6 important steps in an insights led customer dialogue that is called the Teaching Pitch Playbook.


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Enrolled: 13 students
Duration: 30 min.
Lectures: 32
Level: Beginner